AI Insights · Timothy · January 2023
Top 5 Food and Diet Tracking Apps on iOS in the UK - Q4 2022
In Q4 2022, food and diet tracking apps like MyFitnessPal and Calorie Counter + saw varied performance in the UK iOS market, with notable trends in downloads, revenue, and active users.
In Q4 2022, the food and diet tracking category on the iOS platform in the United Kingdom exhibited diverse performance across the top 5 applications. The data, sourced from Sensor Tower, provides valuable insights into weekly downloads, revenue, and active users for these apps.
MyFitnessPal: Calorie Counter saw its weekly revenue fluctuate throughout the quarter, peaking at approximately $188K in the last week of November before declining to around $149K by the end of December. Weekly downloads also varied, starting at 11K in late September, dipping to 7.7K by mid-December, and then surging to 18K in the final week of the year. Active users showed a general decline from 726K in late September to 569K in mid-December, though there was a rebound to 646K by the end of December.
Calorie Counter + experienced a steady weekly revenue, with the highest point being around $100K at the beginning and end of the quarter. Downloads for this app started strong at 8.2K in late September, but saw a decrease to 3.8K by mid-December, before rising again to 9.2K in the last week of December. The active user base remained stable, ranging from 60K in early October to a low of 49K in early December, and then increasing to 61K by the end of the year.
NHS Weight Loss Plan, which does not generate revenue, showed a significant rise in weekly downloads, especially in the last week of December, jumping to 12.9K from a low of 2.2K in mid-December. Active users followed a similar trend, increasing from 14.4K in mid-December to 26.8K by the end of the month.
Yuka - Food & Cosmetic Scanner maintained a modest weekly revenue, with a notable peak at $1.4K in the final week of December. Downloads fluctuated, starting at 4.8K in late September and reaching 5.3K by the end of December, despite some dips mid-quarter. Active users showed a steady increase, peaking at 22.1K in the last week of December.
Slimming World had a varied performance in weekly revenue, peaking at $8.2K in the last week of December. Downloads saw a decline from 4.5K in late September to just 915 in mid-December, before rising to 3.1K in the final week of the quarter. Active users decreased from 175K in late September to 144K by mid-December, with a significant increase to 197K in the last week of December.
For more detailed insights and data, visit Sensor Tower.