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AI Insights · Timothy · January 2023

Top 5 Food and Diet Tracking Apps on iOS in the UK - Q4 2022

In Q4 2022, food and diet tracking apps like MyFitnessPal and Calorie Counter + saw varied performance in the UK iOS market, with notable trends in downloads, revenue, and active users.

Top 5 Food and Diet Tracking Apps on iOS in the UK - Q4 2022

In Q4 2022, the food and diet tracking category on the iOS platform in the United Kingdom exhibited diverse performance across the top 5 applications. The data, sourced from Sensor Tower, provides valuable insights into weekly downloads, revenue, and active users for these apps.

MyFitnessPal: Calorie Counter saw its weekly revenue fluctuate throughout the quarter, peaking at approximately $188K in the last week of November before declining to around $149K by the end of December. Weekly downloads also varied, starting at 11K in late September, dipping to 7.7K by mid-December, and then surging to 18K in the final week of the year. Active users showed a general decline from 726K in late September to 569K in mid-December, though there was a rebound to 646K by the end of December.

Calorie Counter + experienced a steady weekly revenue, with the highest point being around $100K at the beginning and end of the quarter. Downloads for this app started strong at 8.2K in late September, but saw a decrease to 3.8K by mid-December, before rising again to 9.2K in the last week of December. The active user base remained stable, ranging from 60K in early October to a low of 49K in early December, and then increasing to 61K by the end of the year.

NHS Weight Loss Plan, which does not generate revenue, showed a significant rise in weekly downloads, especially in the last week of December, jumping to 12.9K from a low of 2.2K in mid-December. Active users followed a similar trend, increasing from 14.4K in mid-December to 26.8K by the end of the month.

Yuka - Food & Cosmetic Scanner maintained a modest weekly revenue, with a notable peak at $1.4K in the final week of December. Downloads fluctuated, starting at 4.8K in late September and reaching 5.3K by the end of December, despite some dips mid-quarter. Active users showed a steady increase, peaking at 22.1K in the last week of December.

Slimming World had a varied performance in weekly revenue, peaking at $8.2K in the last week of December. Downloads saw a decline from 4.5K in late September to just 915 in mid-December, before rising to 3.1K in the final week of the quarter. Active users decreased from 175K in late September to 144K by mid-December, with a significant increase to 197K in the last week of December.

For more detailed insights and data, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2023